We are destroying the planet that sustains us through climate change, pollution, and deforestation.

Not only that...

We are engaged in widespread conflict with one another, which results in devastating consequences for both human life and society.

Fear, confusion, and chaos have never been more prevalent and continue to spread on a global scale.

Technology and social media have further exacerbated division and discord among people, and many are now in a state of jingoistic hypnosis.

As if that weren’t enough...

Powerful algorithms are deployed at unimagined scale and speed, without understanding their implications, by a privileged group of technocrats interested in maximizing profits through colonizing your mental landscape and seizing the helm of your psyche.

Bombarded by an endless stream of pings, notifications, and digital drivel, we find ourselves ensnared in a vicious cycle of distraction, anxiety, and compulsive screen-staring.

Perpetually tumbling down the rabbit hole of alarming headlines and social media chaos, this ceaseless assault on our senses sabotages our ability to engage in meaningful contemplation and self-discovery.

The modern information diet was deliberately designed by technology companies to create, exploit and profit from our addictions.

We are ALL high on that sweet Dopamine.

...and after years of indulgence, the cracks in our collective consciousness are visible all around us.

The thing is…

Your life becomes what you pay attention to.

It is no coincidence that humanity is in the middle of a mental health epidemic.

Statistically speaking, this likely includes you.

Millions of people are suffering, yet our modern society has proven woefully incapable of providing the support they desperately need.

Often, the systems and structures we've built have been the silent contributors to this mass suffering.

I’m sure you can relate.

You see...

Human beings are influenced by paleolithic emotions and instincts and rely on outdated, medieval institutions.

To make matters even more interesting...

We have been granted divine technological capabilities at our disposal.

In a way, we are like toddlers armed with nuclear weapons.

…and many of us are wholly unprepared for the incredible velocity of changes that are taking place in the world.

That MAY sound gloomy, but...

We think this is a great, unprecedented opportunity because we can piggyback on the same ubiquitous technologies to deliver liberation to those seeking it.

Our goal is to leverage media and engaging content to make individuals come to the realization that...

God, Guru, and Self are one.

We believe that many of the aforementioned problems are simply observable symptoms of a misunderstanding of our true nature, which is underpinned by the illusion that we are separate from each other and the universe.

You see...

The world is like a spiritual kindergarten, where millions of bewildered infants are trying to spell God with the wrong blocks.

The average human being experiences themselves, their thoughts, and their feelings as things that are separate from everything else in the universe.

As counterintuitive as it sounds, this sensation of separateness is an optical illusion of consciousness that actually keeps us imprisoned.

Like the saying goes, The gates of hell are always locked from the inside.

The natural result of freeing ourselves from this illusion can lead us to expand our circle of compassion to embrace all living creatures, with the recognition that they are inseparable from us.

If a critical mass of individuals come to this realization, we believe the fate of humanity could be changed for the better at the same scale and speed we are annihilating ourselves.

The inherent human tendency toward stubbornness and resistance to change makes this a challenging endeavor.

But, we have some ideas to overcome those challenges.

We believe that psychedelics are powerful, effective tools that can aid us in this pursuit by helping individuals heal and break free from harmful conditioning.

It's not a panacea, certainly, but it's a damn good way to bitch slap you out of the collective unconscious.

Here's the thing...

The difference between bondage and liberation is wholly dependent on your mind 🧠

Consequently, the quality of your life is determined by the quality of your mind.

Psychedelics are for your mind, as telescopes are for astronomy.

By getting a better glimpse into your mind, we believe you will be able to better understand your true nature.

We believe the world would be a more compassionate place if more people had access to the psychedelic experience because:

• Psychedelics can disrupt rigid patterns of thinking and perception, allowing for new cognitive frameworks to emerge that could potentially expand an individual's worldview and philosophical outlook.
• The phenomenon of ego-dissolution experienced with psychedelics could induce a sense of interrelation and interconnectedness with other lifeforms, potentially increasing feelings of empathy, compassion, and valuation of the natural environment.
• Under the right set and setting, psychedelic experiences may occasion mystical-type experiences involving awe, unity and sacred feelings related to the nature of consciousness and our place in the cosmos.
• Early research indicates psychedelics may hold therapeutic potential for certain mental health conditions like depression, anxiety, addiction and PTSD by allowing a re-scripting of ingrained negative thought patterns and liberation from emotional/traumatic residues.
• The cognitive flexibility and creative boost associated with psychedelic states could potentially enhance problem-solving capacities and open-mindedness - traits which may aid in conceiving innovative solutions. Additionally, the novel perceptions and experiences induced can be an engaging recreational activity and source of fun and wonderment.

Psychedelics provide a unique opportunity to experientially reframe your understanding of yourself and your place in the grand tapestry of existence, catalyzing positive shifts in behavior and perspective.

Which, in turn, can lead you to a life of thriving instead of surviving.

However, as we both know, it is not in the best interests of existing institutions and power structures to make these life-changing medicines accessible to all of humanity, as it would threaten their survival.

Psychedelics are illegal, not because a loving government is concerned that you may jump out of a third-story window. Psychedelics are illegal because they dissolve opinion structures and culturally laid-down models of behavior and information processing. They open you up to the possibility that everything you know is wrong.

—Terence McKenna

So, what is the best way to introduce millions of people to psychedelics?

We think edutainment is the best strategy.

That's why we created Not So Profound — the dankest free newsletter slinging psyche-delights on the interwebz 🍭

If you're into that sort of thing, you are formally invited to become a subscriber and hop into our global pirate ship full of visionary misfits who also share our vision 🌏

The ultimate act of rebellion is to liberate your consciousness from conformity, and we hope you join us in furthering this mission on a global scale through our independent newsletter.

One reader at a time.

It is time that the psychedelic experience be legitimized and integrated into philosophical discourse as a valuable tool for understanding reality, consciousness, and our place in the cosmos.

If you still would like to know more... you might be thinking...

What is Not So Profound?

At this point, if you're thinking "OH GAWD, DO WE NEED ANOTHER ANYTHING ABOUT PSYCHEDELICS"

I understand your concerns.

There are many publications and newsletters that write about psychedelics and spirituality, but none of them do it like we do.

Many of them are stale, uninteresting, or overflowing with drama and sensationalism.

They are like fast food, and we are like a home-cooked meal that your mother prepared for you out of love.

At least that's how our readers describe us.

It's time to forget about the drive-thru spirituality offered by everyone else and indulge in an artisanal newsletter like Not So Profound that warms your soul and makes everything feel right in your world.

Plus, none of our competitors could ever match our swag.

Speaking of swag...

Not So Profound is written & curated by Dr. D, a Professional Psychonaut and skeptic with a penchant for naughty humor.

Dr. D has a sidekick, Mustafa, who is a praying mantis and atheist, with a slick mustache and multiple degrees in nihilism from a now-defunct Online University.

The duo goes on off-the-beaten-path cosmic adventures together searching for wisdom, insights, and stories that educate, entertain, and expand your consciousness and nourish your soul.

One email newsletter at a time.

Not So Profound is hand-curated and assembled with velvet gloves to satiate your short attention span and includes a delightful variety of content, art, and dank memes.

With our newsletter, we intend on influencing 1 BILLION humans to have their first experience with psychedelics.

To reach such an ambitious goal, we're going to need your help in improving and spreading Not So Profound far and wide.

Once we reach a sizable number of subscribers, we're also planning on producing a video podcast based on the newsletter.

But, that's much later on.

By the way, have you subscribed yet?

Become a Subscriber: Free vs. Premium

Not So Profound will always remain a FREE newsletter, as our long-term goal is to increase reach and accessibility.

We do have a low-cost premium tier called Psychonaut that helps us offset our operating costs, increase our reach, and improve the newsletter.

This newsletter is 100% funded by our wonderful premium subscribers.

We source and curate Not So Profound based on thousands of hours of research and decades of personal experience.

We spend a lot of time trawling the internet, reading books, researching, trying new things (aka. "getting high"), talking to experts, and going to events.

Then we synthesize it all into fun, bite-sized, entertaining content.

...and that takes a shitload of time.

But, premium subscribers make all of that a lot easier to do.

Becoming a premium subscriber provides you with access to the full archive of everything that's already published, and everything that's still to come.

Plus...

We guarantee to lock you into our early adopter pricing of just $100 per year, and make you immune to any future price increases.

In addition, you can expect to:

• Educate, expand, and amuse yourself at the intersection of psychedelics & spirituality with less than <10 minutes of reading per issue ⏳
• Get bite-sized, exclusive (and fun) content curated from thousands of hours of research & decades of experience 📚
• Get locked into early adopter pricing 👨🏻‍🚀
• Never see advertising, clickbait, or B.S 🚫
• Get personal satisfaction from supporting an indie creator & psychonaut ❤️
• Be able to influence the content & future direction of Not So Profound 🔮

Join a passionate group of people who have similar values & interests as you and stay informed at the crossroads of psychedelics & spirituality with a one-of-a-kind newsletter.

It's risk-free, and you can cancel anytime.

Also...

Got tips or corrections? Send them our way!

Our readership is a remarkable source of excellent material and valuable knowledge - and when we come across something that you could benefit from, we add it to a future edition for everyone's benefit.

So, if you have any tips, corrections, suggestions, or anything else that might be of benefit to our community, please email them to:

When emailing us, please refrain from self-promotion, or sending any low-effort or low-quality content or claims without sources.

You should intend to be helpful to the community.

The Legal Stuff

Remember: any content published on Not So Profound is for entertainment and informational purposes only.

We do not condone or encourage violating any laws or the use of any substances, legal or otherwise — nor should you substitute anything we say as a substitute for professional medical advice, diagnosis, or treatment.

By subscribing to Not So Profound — you agree to these terms and take responsibility for any actions you may or may not take because of reading our newsletter.